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Master the Art of Digital Growth with Expert-Led Training
Digital Marketing
Duration: 3 months
Mode: Offline & Online (Hybrid if needed)
Timings: Flexible (Morning & Afternoon Batches)
- What is marketing, and an introduction to Digital Marketing
- Importance of Digital Marketing
- Difference between Digital marketing and Traditional Marketing, and why Digital marketing?
- Digital Marketing Techniques
- Case studies on digital marketing strategies
- What is SEO?
- What is SERP?
- How Search Engines Work?
- What is a keyword, and what are the types of Keywords
- Type of SEO Techniques
- Onpage, Offpage Technical SEO and Local SEO
- Importance of Keyword in SEO
- Introduction of Keyword Research
- Keyword proximity, keyword prominence, keyword density, keyword difficulty, keyword stuffing, etc.
- Keyword Researching Tools – Google Keyword Planner, Google autosuggestion, UberSuggest, SEMRUSH, Ahrefs, etc
- Preparing keyword analysis list for projects
- Localized keyword Research
- Domain and Hosting, and Introduction to CMS platforms
- CMS and DNS working(Discuss about other platforms of website development)
- Domain and Host purchasing, Installation of WordPress, theme installation, etc
- How to do a backup for the site
- Designing of Webpages and basics of website designing
- Designing of subpages, subdomain, SEO concepts, how to add blog, page, and posts.
- Yoast SEO /Rank math installation
- 7 elements of on-page optimization
- URL Optimization, OG Tag, and Canonicalization
- Meta Tags optimization as per keyword research
- Content Optimization
- Image optimization
- Schema Markup and setting up permalink
- Link building and Type of links(Internal and external links), Redirection
- Directory Submission
- Blog Submission
- Free classifieds
- Forum signature and commenting
- Competitive link analysis
- social bookmarking
- Quora
- Crawlability
- Performance and Indexation
- Sitemap.xml
- Robot.txt
- Google Analytics(UA& GA4)
- Tag Manager
- SEO Tools → UberSuggest, GT METRIX, SEO Minion, Screaming Frog, Alexa, SEO Optimer, Ahref, MOZ
- Google Trends
- Google Page Speed Insight
- Google Business Profile
- AI for Social Media Marketing
- Buffer – AI-powered social media scheduling and insights.
- Hootsuite (Limited Free Plan) – Social media automation and management.
- Predis.ai – AI-generated social media content and captions.
- AI for Content Creation & Copywriting
- ChatGPT – AI-powered writing assistant for content, emails, and ideas.
- Copy.ai – Generates marketing copy, ad scripts, and emails.
- Rytr – AI tool for blog writing, ads, and product descriptions.
- QuillBot – Paraphrasing and grammar correction.
- AI for SEO & Keyword Research
- ChatGPT for SEO – AI-generated keyword strategies and content ideas.
- Ubersuggest – Free SEO and keyword research tool.
- AnswerThePublic – AI-powered keyword and content idea tool.
- SurferSEO (Freemium) – AI-driven SEO content optimization.
- Introduction to graphic design
- Elements of design
- Basic design tools
- Typography theory
- Adobe photoshop-Master tools
- Brand tonality design
- Video content planning
- UGC Video creation
- Basics of SM video editing
- Graphic reels creation
- Facebook page creation
- Target audience identification, social media privileges, content creation, and rules
- Organic marketing techniques
- Facebook paid ad campaign in Ads Manager and introduction
- Objective types
- Campaign creation with different goals.
- Other social media platforms
- Instagram(switch to business account)
- Twitter(Ads)
- Linked In(Ads)
- YouTube channel creation and video uploading
- Youtube SEO
- What is Facebook
- Marketplace and its usage?
- Selecting the right marketplace
- ROI based marketing
- Affiliate marketing
- Social media marketing
- Building strategy
- Preparation of a project road map
- Designing a timeline of a project
- Budgeting a project
- Client communication
- Types of Google ads
- Creating a campaign in
- Google Ads
- Google ads Campaign Optimization
- Google ads campaign monitoring
Performance Marketing (Google Ads & Meta Ads)
Duration: 1 months
Mode: Offline & Online (Hybrid if needed)
Timings: Flexible (Morning & Afternoon Batches)
- What is Meta Ads Manager?
- What is Google Ads (formerly AdWords)?
- Overview of Facebook, Instagram Ads & Google (Search, Display, YouTube) Ads
- Ad formats & placement types
- Understanding business objectives in advertising
- Creating a Business Manager Account & Google Ads Account
- Setting up Ad Accounts, Pages and Billing
- Facebook Pixel & Google Tag setup (incl. GTM basics)
- Domain verification, conversion tracking, and privacy compliance (GDPR, Consent Mode)
Meta: Core, Custom & Lookalike Audiences
Google: Keyword targeting, In-market, Custom Segments, and Similar Audiences
A/B Testing audiences on both platforms
Cross-platform audience strategy: Retargeting & Sequencing
- Types of Creatives: Image, Video, Carousel (Meta) vs. Responsive, Discovery, YouTube (Google)
- Writing high-converting ad copy for different platforms
- Tools: Canva, Meta Creative Hub, Google Ads Preview Tool
- Competitive Research: Meta Ad Library & Google Ads Transparency Center
Choosing the right campaign objective (Leads, Sales, Traffic, etc.)
Meta: Campaign > Ad Set > Ad
Google: Campaign > Ad Group > Ad
Budgeting: Daily vs. Lifetime, Smart Bidding strategies
Placements: Manual vs. Automatic (Meta) | Search vs. Display vs. YouTube (Google)
Key Metrics: CPC, CTR, CPM, CPA, ROAS
Platform-specific metrics & dashboards
Analysing performance: Ad-level, audience-level, device-level
Optimisation tips: Split testing, bid strategy, creative refresh
Retargeting & scaling strategies for both platforms
Cross-platform funnel design: Awareness to Conversion
Using Google Performance Max & Meta Advantage+ Campaigns
Dynamic ads for eCommerce (Catalogues & Feeds)
Automated Rules & Scheduling (Meta & Google)
Integrating CRM tools (e.g., HubSpot, Mailchimp) with Ads
Attribution modelling & multi-touch conversion tracking
Budget scaling strategies with ROI focus
Launching a real Meta & Google Ads campaign
Analysing and comparing cross-platform performance
Project: Plan & execute a full-funnel campaign using both Meta and Google Ads
Case studies from different industries
Take advantage of our top digital marketing course to become an expert.
- Demo sessions are provided
- Learn 50+ Digital Marketing tools
- Real-time internship depending on industry
- Interactive classroom instruction
- Updated AI-powered courses
- 100% Placement Assistance
Certifications We Offer
- Google Digital Garage – Fundamentals of Digital Marketing
- HubSpot Academy – Digital Marketing Certification
- Coursera (University of Illinois) – Digital Marketing Specialization
- Meta Blueprint – Digital Marketing Associate Certification
- LinkedIn Learning – Various Digital Marketing Certificates
- SEMrush Academy – SEO Fundamentals, Content Marketing, PPC Fundamentals
- Google Analytics Academy – Google Analytics Certification
- Facebook Blueprint – Facebook Certified Digital Marketing Associate
- Flight School – Twitter Marketing Fundamentals
Skills You Will Master
- SEO & Growth Strategy – Optimize websites and content to rank higher and drive organic traffic.
- Performance Marketing – Run high-converting paid ad campaigns across Google, Facebook, and other platforms.
- Branding & Social Media – Build a strong brand presence and engage audiences on social platforms.
- Website Development – Create responsive, user-friendly websites optimized for conversions and performance.
Learn & Work in Real Digital Marketing
Gain hands-on experience by working on real projects in a digital marketing company, not just theoretical learning.
- Hands-On, Industry-Focused Learning– No Outdated Theories.
- Work on Live Client Projects – Gain real world experience with office-like training.
- Guidance from Industry Experts – Learn from professionals, not just instructors.
- Internship & Career Support – Secure a job, start freelancing, or launch your own agency.
Digital Marketing Tools
Essential Tools to Boost Your Digital Marketing Strategy
Start Your Learning Journey Today!
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